Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
Services development associate
The SAP Services Sales development associate supports the demand management strategy for their respective market unit industries and LoBs sales teams to build a robust and consistent pipeline for the services business.
The roles required to work closely with local and regional services demand generation teams to drive synergies and align to our strategic intent as it evolves and transitions to cloud.
The Services Sales development associate creates plans, strategies to maximise customer awareness about SAP Services and executes these plans with services sales team to build pipeline for 6 future quarters. The Service sales team guides and influences customers to take informed decisions in the early stages of their digital transformation journey by creating a world-class engagement experience. This role is responsible for building and nurturing pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on services assigned accounts and mid-market white space.
The services sales development executive will work with digital hub to execute digital campaigns focused on sourcing and nurturing demand to grow SAP services footprint in Net new domain and Installed Based across all industries and partner ecosystem.
Key Responsibilities and Tasks
The purpose of this position is to create demand for services assigned accounts and extend into mid-market increasing coverage in the Market Unit by generating new pipeline and progression through:
- Integrated Account planning
- Data analysis and insights
- Understanding the KPIs apparent to the demand management team
- Understanding market segmentation, customer profiles and services portfolio
- Meticulous orchestration, execution, and consolidation of demand sources
- Facilitate and curate agenda for customer events by working closely with marketing team of the market unit.
- Drive customer facing activities to progress services opportunities.
- Digital campaign execution, lead management and progression
- Executing Targeted Outbound Campaigns via phone, chat and email. For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process.
- Accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline)
- Nurturing leads received from other demand generation functions and progressing stalled pipeline.
For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process.
Services Sales Development Associate generates and qualifies leads through proper means, and nurtures aging leads and opportunities, and eventually hands over fully qualified leads to their assigned services account executives for further sales progress.
Campaign Execution & Lead Management:
- Work with the Outreach specialist
- Support the roll out of the digital campaign for their respective MU
- Localise content.
- Plan and execute call and e-mail activities to generate leads using the most efficient means.
- Align with Sales colleagues prior to digital campaign execution.
- Qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with sales team.
- Pass qualified leads to Sales resource for opportunity management and execution.
Training & Enablement:
- Assist in activities to enhance demand generation and product/solution skills.
- Be active part of either classroom, e-learning, virtual classroom, or mentor-lead activities.
- Complete and validate all requested enablement in a timely manner.
Experience and Language Requirements
- Understanding of market dynamics impacting services sales
- Understanding of the partner eco system and services offerings
- 2+ years’ experience in Demand Generation or Inside Sales environment
- Preferably Digital (Remote) Experience, specifically in high volume of customer facing experience, phone-centric work.
- High volume activity working environments, involving phone and a CRM/ Contact Management System
- Fluency in English & Korean is required.
- Bachelor's degree or equivalent business experience
- Comfortable with SAP CRM tools and reporting
- Can do attitude
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Requisition ID: 395185 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.