We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Candidate(s) will be required to work 3 days a week in office/client site as per our Pledge to Flex return to office policy
SAP is not offering relocation benefits for this role at this time.
SAP is not offering visa sponsorship for this role at this time.
We are hiring a Partner Marketing Manager within the Global Partner Marketing team to drive marketing strategy and programs for Software Partners tied to our overall marketing and solution growth strategy. You will work directly with leaders across SAP to develop holistic integrated marketing plans, drive engagement and accelerate SAP and partner pipeline growth.
You will be a catalyst to plan, develop, and execute digital first partner marketing initiatives that enable customer transformation, increase cloud revenue, and make SAP the #1 ecosystem of choice. We aspire to excite and engage the next generation of SAP fans with and through our ecosystem to drive our cloud business growth.
Software Partners complement and extend SAP products and are meant to deliver value with desired outcomes – quickly, easily, and with support from SAP. The solutions are tested and premium certified by SAP with added security, in-depth testing and measurements against benchmark results.
JOB DESCRIPTION
The Partner Marketing Manager will work closely with the Partner Ecosystem Success (PES), Regional Partner Sales, Field and Global Marketing stakeholders across industry, solutions ,and platform areas to support growth of our Software Partner solution portfolio, and other marketing programs as relevant.
Responsibilities
- Execute Partner Led Demand Generation (PLDG) offerings that drive partner pipeline and measurable impact tied to the Winning Plans / Solution Area GTM with YoY growth in partner pipeline
- Drive demand for the partner solution on the SAP Store
- Comprehensive marketing plan including the execution of co-branded digital demand generation campaigns, tracking and managing leads and opportunities.
- Develop marketing campaigns for SAP Endorsed Apps - provide positioning and messaging, and serve as the evangelist for the overall SAP Partner Marketing strategy.
- Collaborate with Solution Management/Marketing to create complementary value props, messaging, joint offers, and references to be cascaded into marketing programs and campaigns.
- Work with Partner Success Managers and partners to help execute the global marketing plan.
- Manage integrations into the larger SAP Corporate Marketing organization and act as advocate for SAP Endorsed Apps into larger initiatives such as but not limited to Integrated Demand Programs, RISE with SAP, Industry Cloud
- Ensure optimum Cloud Acceleration Program spend of business development funds and program ROI to ensure business objectives are met and provide reports on a monthly and an as-needed basis.
Qualifications
- 7+ years content/solutions marketing experience preferred.
- Experience marketing to, with, and through ecosystem/channel partners.
- Multi-route, communities, social media and integrated digital marketing experience.
- Demand generation marketing experience.
- Experienced in enterprise application positioning and messaging.
- Excellent written and verbal communications skills
- Proficient in building global marketing plans and compelling digital marketing initiatives.
- Business acumen – Proven program management and tactical execution of marketing plans with ability to deliver on goals.
- Work effectively in a complex matrix environment with virtual teams of high-level professionals.
- Demonstrated ability to synthesize data to develop data-driven recommendations.
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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 99,000 - 216,000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
Requisition ID: 394712 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid